La Germania
3
Celebrities engaged
50
Media engaged
10M+
Views on 5 episodes
12M+
Estimated impressions
20M
PR Value
Campaign Synopsis
La Germania has been Filipinos’ most trusted kitchen partner for over 40 years now. During the pandemic, we were tasked to create a campaign that would utilize La Germania products in the lives of Filipinos. Thus, the team created and launched a social media campaign called “Cooking with La Germania.” For the launch, we onboarded celebrity chefs such as Chef Lau, Chef Stephanie Zubiri, and Karel Marquez to be host and guests of the cooking show.
Outcomes & Success Stories
- check_circleVideo Production
- check_circleFacebook Livestreaming
- check_circleCelebrity Engagement
- check_circlePress Release Origination + Distribution
In the Press
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