Why Blogs are Making a Comeback in 2025 and What It Means for PR 

Between reading a blog and watching a TikTok video, which one do you gravitate toward? One requires a complete presence of mind while the other can be consumed passively. In today’s fast-paced world it comes to no surprise that most find themselves indulging in the latter. 

With short-form content taking over most social media platforms, long-form content such as blog posts end up being dismissed as boring or outdated. While most digital media strategies tend to put out quick and punchy content to garner attention fast, lengthy and informative articles such as blogs are the ones sustaining interest in the long run through engaging storytelling.

Where Blogs Stand in 2025

Blogs are trending again as readers are delving into the value of thoughtful storytelling in a fast-paced digital world. In fact, 83 percent of internet users (roughly 4.44 billion people) are reading blog posts as of 2025, with the purpose of learning something new or keeping up with trends. With that many readers, blogging can be a useful content strategy for brands who want to grow their reach.

Behind this resurgence are platforms  such as Substack which is currently experiencing an influx in users who are either rediscovering or developing a newfound interest in reading and writing. With no videos to distract, this blog and newsletter platform thrives purely on ideas shaped through words. This invites readers to delve into thought leadership and micro-learning from a diverse selection of topics, cultivating a new space for casual yet substantial writing.

With blogs once again rising in relevance, what does this mean for PR? 

Why Blogging Still Matters in PR

There’s a feeling of relatability and human touch that sets blogs apart from other long-form content. Unlike press releases and news articles, blogs create a more personal and conversational space where brands can tell stories and share insights directly to their audiences. Through this, blogs are able to create long-lasting impressions, holding space for depth and nuance. 

In PR, this means stronger narratives that don’t just inform but also connect. They open dialogues on current events, trends, and even niche topics that serve as food for thought for the readers. It even gives PR professionals a better understanding of their audience’s position and stance on certain subjects which can translate to invaluable insights.

How PR Can Ride the Blogging Trend 

Many agencies leverage their website blog sections by sharing industry insights with the goal of positioning themselves as leaders in the field. With that being said, how can PR professionals further maximize on blogging now that it’s making a comeback in 2025?  

  • Social Media Content –  As an alternative to short carousel posts, brands can publish “fun fact” content, their thoughts on current trends, and industry highlights in blog format, giving the audience something to connect with.
  • Interactive Blogs – Move beyond static text by embedding polls or comment prompts in blog posts. This turns blogs into a two-way conversation rather than just for passive reading.
  • Behind-the-Scenes Content – Brands can document an ongoing campaign or event in blog form, giving the audience a glimpse of their process and important insights on event management.
  • Employee-Voice Blogs – Spotlight employees’ perspectives. Blogs like “A Day in the Life of Our Interns” or “Lessons from Our PR Team” humanize the company.
  • Agency Showcases – Agencies can use their blogs to share client success stories or trend insights. For instance, at BrandComm Asia, we highlight communication strategies and branding knowledge through our blog section to reinforce our expertise in the field.
  • Long-Form Collaborations – Partner with other brands, NGOs, or content creators on co-authored blog posts that merge perspectives and audiences, essentially turning the blog into a PR collaboration.

The return of blogs signals more than just a trend. It’s a reminder that connection through storytelling is still at the heart of PR. It’s proof that people still crave content they can take their time reading through and appreciate instead of just mindlessly  scrolling past. This is how PR professionals nurture relationships and connect with  their audiences — because while the digital world moves fast, good communication never goes out of style. 

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