Logitech G
Campaign Synopsis
Beyond showcasing Logitech G's newest gaming products, the goal was to build stronger relationships with media, creators, and gaming communities, and spark meaningful conversation around the brand — attracting the right mix of tech, gaming, and lifestyle press for lasting editorial coverage. We designed and ran media relations and event facilitation strategies, curating a targeted list of relevant tech, gaming, and lifestyle journalists to connect with Logitech G and secure credible editorial coverage.
Outcomes & Success Stories
- check_circle16 earned media publications, including a notable feature by PhilStar Tech
- check_circlePositive feedback from attending journalists, highlighting the value of hands-on product access
- check_circleCombined media coverage and social posts generated an estimated 2.2M+ reach and 21M+ potential views
In the Press
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