Magbalot Bago Humarot: Celebrating Valentine’s Day with Trust Condoms

February is the month of love, and at BrandComm Asia, we’re delighted to celebrate this with our beloved partner, DKT Philippines, by promoting safe intimacy and sexual wellness.

We are incredibly proud to be part of the annual Valentine’s Day event of one of their commercial brands, Trust Condoms, at Dangwa Flower Market in Manila.

As you may have seen in the news, the leading condom brand in the Philippines set up an interactive booth, distributed condom samples around the area, and engaged random passersby in open conversations about sexual health.

Building on Trust Condoms’ existing marketing efforts, we developed #MagbalotBagoHumarot, an influencer campaign that blended humor and cultural relevance to normalize safe sex.

We collaborated with three creative content creators–Ice Neo, Jeff Dalton, and Juper TV–who brought the message to life with witty and engaging content across social media.

The results? Over half a million organic reach, putting the brand’s event at the top of the minds of audiences! We’ve also received overwhelmingly positive audience sentiment, praising the humor, message, and execution of our influencer campaign.

Kudos to Trust Condoms for another successful Valentine’s activation that breaks barriers and sparks meaningful conversations!

At BrandComm Asia, we craft culturally relevant experiences that make brands unforgettable. Connect with us at @info@brandcommasia.com.ph, and let’s create something impactful together!